15 Latinx-owned beauty and fashion brands to support now and forever
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The Best Beauty Advice I Ever Received From My Latina Elder
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Like with physical stores before them, the race to innovate on virtual store experiences is on.
Since the pandemic hit, Nars, Charlotte Tilbury and Dior have launched virtual stores, so it was only a matter of time before virtual pop-ups arrived. Lancôme is testing the strategy for its Advanced Génifique franchise of three products in the U.S. On April 17, the L’Oréal-owned brand launched a virtual pop-up that features Lancôme international scientific director Dr. Annie Black, dermatologist Dr. Camille Howard and master trainer Annie Howard. Within the pop-up, Lancôme’s product pages, videos, games and skin quiz will be featured, and will direct consumers to purchase the Advanced Génifique series.
Yasmin Maya, founder of Birdy Lashes and the face behind YouTube channel Beautyybird, is a powerful voice in beauty who s proud to smash boundaries. In this video, our March CHICA cover star talks about her journey, the times when she thought she wouldn t make it, and how finally, with a lot of faith, strength, and love from her family, she became a role model to follow. Read on for some of her go-to products and easy tips.
How do you define yourself?
I am a 30-year-old mother, wife, beauty entrepreneur, and lifestyle creator. I was born and raised in the state of México, from a pueblo called Amatepac. I came to the U.S. as a young teen. Being the only girl in the family, I taught myself how to do my makeup and loved glamming my mom and tías.