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Redefining the runway: how luxury brands embraced the LFW experience

Experience and creative collabs have become favoured stratagems for the luxury sector during the cost-of-living crisis.

Basking in the fashion spotlight: how #ParisFashionWeek delivered an enviable experience

From viral moments to actively championing conversations around inclusion, Paris Fashion Week was filled with innovation and energy.

What the Secret Cinema deal means for the future of immersive entertainment

Secret Cinema’s growth trajectory is set to be supercharged by its recent deal with New York-based TodayTix, so what lies ahead?

How To Make Advertising An Attractive Career Option To School Leavers

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

Metaverse Fashion Week Comes Into Style

After a two-year hiatus, much of the fashion world has eagerly embraced in-person events in 2022. But as Metaverse Fashion Week prepares to make its debut, the industry may be in store for another major transformation. Here's what that might mean for the future of fashion.

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