Yashika Keswani has always been fascinated by the burgeoning consumer product industry.
“I have seen my father and grandfather working hard on different consumer and B2B products, including core manufacturing setups. After completing my MBA in 2015, running business has always been on my mind. Mumbai gave a lot of opportunities and talent, which helped me to kickstart my own FMCG venture and take it to the next level,” she says.
Yashika Keshwani - Co-founder, Coolberg
Along with her husband Pankaj Aswani, she launched CoolBerg, which offers a range of non-alcoholic beers, in 2016.
“We realised that the soft drink industry was in dire need of new options, which are refreshing and can tango with Indian youth. Millennials have been drinking the same cola drinks from their school days. We felt consumers were looking for drinks that just do not curb the thirst or cravings but are also part of their lifestyle. That is how we conceptualised flavourful non-alcoholic beers wi