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Ariel s #ShareTheLoad appeal to advertisers, content creators

The brand has partnered with five contemporary female NFT artists to develop digital artwork on the theme #SeeEqual.

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Ariel India launches #ShareTheLoad NFTs that advocate gender equality within households

Ariel India launches #ShareTheLoad NFTs that advocate gender equality within households
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Ariel India launches #ShareTheLoad NFTs that advocate Gender Equality within households

Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT space. Recently, the brand took forward the #ShareTheLoad campaign with the 5th edition, focusing on the key message that when we #SeeEqual, we

Rachna raviAriel sharetheloadSharat vermaVanora vazYashika kalraVirti jainAriel indiaNon fungible tokenAmoolya bhatChief marketing officerVice presidentFabric careDads share the loadSons sharetheloadShare the loadEqual sleep

Ariel India rolls out NFTs to promote household equality

The NFTs would be available as prizes for competitions which would be announced soon on the brand’s social media pages.

Rachna raviSharat vermaVanora vazVirti jainYashika kalraAriel indiaNon fungible tokensAmoolya bhatChief marketing officerVice presidentFabric care