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Reliance General Insurance wishes to be every car owner s Friend in need

Mumbai: Reliance General Insurance Company (RGICL) has launched its new digital campaign #CarKaYaar to reinforce its brand positioning as the 'Friend in Need' for car insurance customers. Created by ^ a t o m network, the campaign includes an animated series of six films that drives the message - 'RGICL will always take care of you and your car, no matter what happens'. Using

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