Saif Al-Noaimi is always on the move, as befits someone who oversees the Formula One Abu Dhabi Grand Prix. “I check everything out, over the weekend, and before the weekend,” the chief executive officer of the newly formed events company Ethara, told Arab News.
ABU DHABI: Abu Dhabi Motorsports Management and Flash Entertainment have officially integrated their activities and operations to launch a new powerhouse that will oversee events, entertainment, and venue management throughout the Middle East and globally. The company has been named Ethara, meaning thrill in Arabic, and will manage live events from offices in Abu Dhabi, Dubai,