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A new study reveals that US households spend more on products from firms that prioritise corporate workplace equality, especially after major social events

Chang liuUnited statesWu jingYanru hanNielsen consumer panelStevens institute of technologyCity university of hong kongBusiness schoolConsumers favour companiesConscious consumersCorporate workplace equalityHousehold spendingLing cenAssociate professorStevens instituteAssistant professor