he was called the boss for a reason. he had quite a hard-charging style. some might say he was a teddy bear off the field, but quite a style. you heard from him if you didn t perform, didn t you? yeah. the interesting think lots of interesting things about george steinbrenner. he bought the yankees for $10 million in 1973. but the year before he bought the yankees, the seattle pilots which later became the milwaukee brewers were bought for more than the yankees sole forea year later. so when steinbrenner bought the yankees, they now are this incredibly powerful, multi billion dollar entity and hugely successful brand but at the moment he bought them, it actually took some guts. new york was considered a dying city. the yankees were considered a meaningful really in brand name only, and he turned the organization around within a couple of years and made them