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The Chinese consumer is reining previously impulsive buying habits and prioritising efficacy and functionality, says a top executive from Yatsen Holdings
Chinese cosmetics company Yatsen Holdings expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market.
Douyin is becoming an increasingly important channel for Chinese cosmetics firm Yatsen Holdings, which is seeing promising sales growth for brands like Perfect Diary on the video-sharing platform.