in washington politics, important people go on the sunday public affair shows and really important people if they re in the middle of a big story, they go on all of them. it is called the full ginsburg named after monica lewinsky s lawyer. another is the bradley effect. the situation where voters tell pollsters they ll go one way, only because they don t want to admit their real choice and that s nailed after tom bradley who lost despite the big lead in the polls before hand. or supreme court fans know what it means to get bourqued and every one knows john hancock. jon stewart once tried to make the term mcconnelling catch on with mcconnell smiling into the yam a song. that was because the campaign put the video out there attempting to evade a campaign finance rule.