shop small on november 30th. my pleasure. thanks for helping promote it. when you think about getting people to shop local, you should be considering how to reach people specifically in your surrounding area. so here now are five suggestions for low-cost local advertising courtesy of the nfib. one, list on local business directories. set up online accounts on sites like yelp and yahoo local. these guides help people nearby find you and get reviews from previous customers. two, submit press releases. let your community newspaper and business magazines know when something happens, like you win an award or reach a milestone. three, drive your message home. make your car an advertising vehicle by promoting your business with bumper stickers, decals, or signage. four, donates a prize to a local radio station for give aways or contests. you ll get on-air exposure and possibly a mention on their website, too. and five, enter a float in a
of a local tv station. we now have fox news channel that s available on the internet, available not only life, but it s available on demand as well. and it s available not only on our tv sets, but it s available on mobile devices and home computers any time you want it. and that s a game changer because you wond what are is the role of channel 5 news, any local tv station in and that kind of environment, which is, of course, available and updated, once possibly twice a day. i see very significant change. i also think the world of advertising has not yet caught up with that change. and they will relatively shortly. you see so many new internet sites competing with local tv, whether it s yahoo local, places like craigslist or citysearch, all of these are not only local, but they re getting to be more local. you get new york news, or you get news for forest hills, and you re able to tune in to things that are really important to