Reports say a Chinese tax regulator is investigating a popular livestreaming couple with more than 9 million followers over taxes after the couple claimed that they earned more than 4 million yuan ($592,944) through a livestreaming show.
China fined a social media influencer US$16.11mil (RM70.92mil) for tax evasion, the latest punishment meted out to one of the country’s top online personalities amid a nationwide crackdown.
No wonder many e-commerce stores are focused on using their products and services to build up emotional connections with the millions of potential customers rather than only offering discounts in "618" promotions.