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An ultra-white paint developed in a Purdue University lab is making its way through the innovation pipeline, and it seems its market debut could not come at a better time. Putting a coat on during scorching summer temperatures sounds counterintuitive, but slapping on a coat of the university s whitest-white acrylic actually lowers temperatures. It is designed to reflect more than 98% of sunlight. .
World s whitest paint could soon feature on cars drive.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drive.com.au Daily Mail and Mail on Sunday newspapers.
It's not some crazy troll on Reddit who said covering 2 million square miles with reflective paint could stop the Earth's warming. It's The New York Times.