Commentary: Exit BARC India, enter Government-monitored TV measurement system?
Indiaâs broadcast industry will now pay for its own follies. Despite getting so many warnings, the industry did not rise above self-interest and failed to fix the TV measurement system. Now the government-appointed committee may suggest an alternative to BARC, which has also been suggested by TRAI Delhi, November 05, 2020
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The same came true as the government notified its formal entry in the functioning of BARC India on Wednesday. The I&B ministry has formed a committee headed by Prasar Bharati CEO Shashi Shekhar Vempati to study the recent recommendations of TRAI and suggest what should be implemented.