INSPIRATION: A rain of wings and stars, where flowers and leaves also travel in flock. We have created a winged box , where a Hummingbird, a Crane, an Owl, a Finch and a Dove give life to the project through a luminous paper trip. On each slide, we see a flying bird under a sky of twinkling stars and different floral universes harmonious with each other. Everything takes movement almost without words. We have designed a visual lively scenario of delicate finishes. A silent and poetic object.
Printing Process: Various INSPIRATION: The inspiration of this project is born from the main economic engines of Chile, mining and agriculture. Copper, earth, leaves and fruits are intertwined graphically in an oenological piece that combines the excellence, elegance and character of a great wine. Its composition between blackberries and black currants, between graphite and black tar chromatically define the visual flavors of this project. Marqués de Casa Concha, Etiqueta Negra (Black Label) comes from the best location in Chile for the crops of red varieties and shows all the potential of the renowned terroir of the Alto Maipo Valley.
INSPIRATION: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine. OPERATION / FLOW / INTERACTION: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Printing Process: Various
CHALLENGE: The creative challenge was positioning the best sparkling wine, traditional method of Chile, while using the Azur label to bring to paper the essence of a semi-precious stone, which can only be found in two places in the world, Afghanistan and Chile. A stone which is furthermore regarded as the national stone of our country and recognized and valued throughout the world for its deep blue color. The challenge for a label like this is to design a transversal packaging for several markets in the world, this is how Azur de Spumante Limarí is found in Chile and Asia (Japan, China and Korea) .