By creating partnerships and building a strong network within the Xiaohongshu community, businesses can enhance their visibility and tap into the power of word-of-mouth marketing.
As Chinese social media platforms move toward requiring users to disclose more information about their real identities, will we lose what made us want to be online in the first place?
Hong Kong Tourism Board has partnered with Chinese social platform Xiaohongshu to unveil the latest “Hong Kong Walking Guide” to lure back more travellers to the city.
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.