Aiming to bring students from various backgrounds into China s numerous cultural villages, the country s first ever Master s degree in comprehensive Intangible Cultural Heritage (ICH) research kicked off at Tianjin University, Tianjin, in August. Now, the major has received its first update, and a set of textbooks tailored to the special degree are currently being compiled.
German sportswear company Adidas said as one of its most important global markets, China will continue to play an integral role in contributing to its growth, and the company will attract more Chinese designers and integrate more local cultural elements into the design of its products to better connect with local consumers.
Seven young Chinese are eagerly awaiting a very special admission letter to Tianjin University confirming they will be the very first batch of students in China to major in the interdisciplinary discipline of Intangible Cultural Heritage (ICH).