A case for indigenous language speaking creators
Brands have this obsession to only want to work with established content creators, completely ignoring many who are building a very loyal following on various platforms. Personally, I think curating content is not just about posting aesthetically pleasing photos or videos for followers to marvel at, but rather, a story needs to be told.
Njongo MatoThanks to the internet, apps like TikTok have led to the explosion of video content and with that, many creators who speak indigenous languages have found a platform to express themselves and reach new audiences.
Although creating in English caters to mainstream audiences, there are many nuances that come with indigenous languages English will
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Associations say they will not be buying teddy bears and coffee mugs this year, they might buy masks and sanitisers.
Valentine s day is around the corner but the Xhosa Men s Association, the Men s Association and the Stingy Men s Association are not coming to the party.
The various associations say buying gifts for just a day is a waste of money.
Speaking to Azania Mosaka, Xhosa Men s Association spokesperson Ayabonga Kekana says they will be using the money for teddy bears to buy masks and sanitisers.
We had to come up together and look at the economic crisis that the country is going through right now and also this pandemic. Then we said we cannot afford to spend money on what we view as useless.