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Digital print enhancements can help print providers grow margins With the digital enhancement of print market projected to be worth USD 25-billion, Vineet Gehani, director, channel sales, Xerox India, explains why it is an important avenue to explore for brand owners and print service providers. Vineet Gehani, director, channel sales, Xerox India How is digital print enhancement changing the way we print? The digital enhancement of print is projected to be a USD 25-billion market. It has ushered in added capabilities to print a new range of colours, specifically metallic and whites, while also increasing quality and flexibility. Coatings, metallics, white inks, spot colours and gamut extenders are some of the digital print enhancements that are revolutionising the printing industry.

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