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Over the course of the last 12 months, the conversation around sustainable fashion has continued to evolve. What was once seen as a fringe concern is now at the heart of conversations at all levels of the industry, whether it’s fast fashion companies like H&M (through its recent collaboration with Hector Bellerin), major luxury houses releasing mission statements, or small labels and designers offering a new path for the industry.
Against this backdrop, innovative new fabrics, circular systems and a wider focus on recycling are all being launched. Equally, more and more brands are adopting responsible supply chains, and the global coronavirus pandemic has broken traditional cycles of consumption and destruction.