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Asda has appointed Havas London as its new creative advertising agency.
The supermarket launched a review of its ad account in January and will now part ways with AMV. AMV had held the account since 2018 and last year launched a major new campaign bringing back the supermarket’s famous pocket tap campaign to publicise its £100m price cut campaign.
Havas will take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with its September campaign.
The deal also includes creative development and execution for the Asda brand.
AMV had hoped to recapture Asda’s advertising magic with last year’s return of the campaign, which first featured in Asda’s adverts in 1977 and has starred the likes of Julie Walters, Richard Beckinsale and Michael Owen.
Asda appoints Havas to advertising account
Agency beat Leo Burnett in the final shootout.
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