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Yannick Bolloré interview: Havas is stronger now than before virus crisis | Advertising

Yannick Bolloré Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices in recent months is proof that parent company Vivendi is “investing in the right direction” and “Havas is stronger now than we were before the start of the crisis”. The profit multiples of the big agency groups declined after Vivendi bought Havas at a €3.9 billion (US$4.73 billion) valuation exactly four years ago in May 2017, Bolloré conceded, but share prices have bounced back “big time” as the sector held up better than expected during the pandemic. “You would have been wise to invest in advertising” at the start of 2021, he said. “Look at the six largest holding companies people were surprised by the level of EBIT [earnings before interest and tax] and the cashflow coming from operations” during 2020 the “worst of the worst” in terms of business conditions.

Yannick Bolloré interview: Havas is stronger now than before virus crisis

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Asda appoints Havas London as new advertising agency

Asda has appointed Havas London as its new creative advertising agency. The supermarket launched a review of its ad account in January and will now part ways with AMV. AMV had held the account since 2018 and last year launched a major new campaign bringing back the supermarket’s famous pocket tap campaign to publicise its £100m price cut campaign. Havas will take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with its September campaign. The deal also includes creative development and execution for the Asda brand. AMV had hoped to recapture Asda’s advertising magic with last year’s return of the campaign, which first featured in Asda’s adverts in 1977 and has starred the likes of Julie Walters, Richard Beckinsale and Michael Owen.

Asda appoints Havas to advertising account

Asda appoints Havas to advertising account Agency beat Leo Burnett in the final shootout. by Maisie McCabe Asda: Havas will be as thrilled as Nanna , the protagonist of a 2020 ad by AMV BBDO Sign in to continue Free email bulletins

Head of Agency of the Year (Creative/Advertising) 2020: Xavier Rees

Head of Agency of the Year (Creative/Advertising) 2020: Xavier Rees
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