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Daily Research News Online no 31779 - Adikteev Launches Predictive Analytics Suite
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ATT d Apple : le calme avant la tempête ?
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Kargo is an 18-year-old mobile ad network that sells custom-designed mobile ads for publishers like The Hollywood Reporter and Food Network. In recent years, the firm has moved into programmatic advertising. It has not raised any money and acquired social adtech firm Rhombus last year.
Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a former exec at AdColony, speculated that Apple s changes could make Kargo an attractive acquisition target as marketers put more of a focus on testing messages that resonate with people.
Chris Cunningham, an investor and founder of C2 Ventures, said that Kargo s scale and lack of funding makes it an attractive acquisition target.