With issues persisting in terms of cash flow, real estate businesses and investors still hope various bottlenecks will be removed and a struggling market can recover by the end of 2023
UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported a stellar nine-month performance that has exceeded its most optimistic forecasts, with total revenue generated by the 22 million members of its GHA DISCOVERY loyalty programme of over US $900 million, up 68% on 2021 and reaching 84% of pre-pandemic (2019) levels on a like for like basis.
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UAE-based Global Hotel Alliance (GHA) has reported a stellar nine-month performance that has exceeded forecasts, with total revenue generated by the 22 million members of its GHA Discovery loyalty programme of over $900 million.