July 14 2021, 12:12 pm | BY Ricki Green | 2 Comments
Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the launch of RIOT Games ‘League of Legends – Wild Rift’ mobile game, in partnership with BBH Singapore.
The film – a dream-like journey unveiled in 180 degrees – takes the viewer through the mythical League of Legends backstory, as part of a global launch campaign for Riot’s next chapter of the blockbuster game.
The spectre of Viego transforms into a powerful, unliving wraith tortured by an obsessive longing for his centuries-dead queen. He now stands as the Ruined King, controlling the deadly Harrowings as he scours Runeterra for anything that might one day restore her, and destroying all in his path as the Black Mist pours endlessly from his cruel, broken heart. But hope remains in the form of the Sentinels, who battle against the dark.
BBH Singapore releases global 180 campaign film for the launch of Riot Games 'League of Legends – Wild Rift' mobile game – Campaign Brief Asia campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.
To promote the launch of the mobile version of League of Legends, Riot Games and BBH Singapore turned Honeyfruit, the life-saving in-game fruit, into a real thing.
The team worked with Jack Morton and a chef who deliberately chose ingredients that could be prepared in a way that made the fruit taste different every time. The herbal health boost was spicy, fizzy, sweet, chocolatey all at once.
Thai gamers were invited to try it at locations all over Bangkok. Some lined up for hours. Others traveled from far-flung provinces to get a taste. Dozens of gaming creators also received special deliveries of freshly harvested fruits.
December 16 2020, 10:05 am | BY Kim Shaw | 1 Comment
To thrill players for the launch of Wild Rift, the mobile version of League of Legends, BBH Singapore turned their iconic in-game power-up, Honeyfruit into a juicy fruit gamers can actually eat.
Mario has mushrooms. Pacman has cherries. And League of Legends, the most popular PC game on the planet, has Honeyfruit, a mystic plant that can save your life in game.
Working with Jack Morton and a world-class chef, the team set out to create an otherworldly taste experience that defied description. Ingredients were carefully selected and prepared in a way that made the fruit taste different every time – it was spicy, fizzy, sweet, chocolatey and a herbal health boost all at once.