Through a strategic collaboration with Siddhi Vinayak Agri Processing Pvt Limited (SV Agri), Rang De is supporting the potato value chain in Assam to tackle the above bottlenecks through an innovative blend of financial solutions. By helping potato farmers connect with suppliers who provide them with resources (backward linkage) and buyers who purchase their produce (forward linkage), along with tailored credit solutions, Rang De is helping farmers create a sustainable ecosystem for growth.