good day. i m chris jansing live at msnbc headquarters in new york city. devastatingly cold weather is making these caucuses even more unpredictable in a state known for surprises. we have the latest on former president trump s bid to run away with a win tonight and the fight facing the other candidates to have a strofrng enough showing to stay in the race. we ve got the latest straight ahead. plus, congress on the clock again. with just four days to go before a government shutdown, leaders of both parties float a plan to keep the lights on, but there s a catch. conservatives hate it. so will that sink it? iranian-backed rebels refusing to back down despite dozens of u.s. air strikes against their home base. another u.s.-owned ship attacked just a few hours ago in the red sea. this time they actually hit it. so how is the u.s. going to respond? a lot to get to on this very busy day. we start in iowa where the first votes in what will almost certainly be one of the wildest
At this point its just wallpaper. Its hard to be distinctive at a time when all youre seeing people generally tuned it out. If you havent made an impact by now, just having a lot of tv on in the last few days of the xaip in a primary state is not going to have much impact. Kathie, are people at this point just muting when the ads come on . When you ask people are they excited for the caucuses, they say im excited to get my tv back. I dont want to see all these ads. Tv ads in the caucuses are kind of silly money in terms of the universe of people that youre actually going to reach. We mentioned that the Record Turnout is like 187,000 for a republican caucus. Probably it will be lower than that. How much money are we spending per caucusgoer . A whole lot. We will do that calculation tomorrow, i promise you
at this point it s just wallpaper. it s hard to be distinctive at a time when all you re seeing people generally tuned it out. if you haven t made an impact by now, just having a lot of tv on in the last few days of the xaip in a primary state is not going to have much impact. kathie, are people at this point just muting when the ads come on? when you ask people are they excited for the caucuses, they say i m excited to get my tv back. i don t want to see all these ads. tv ads in the caucuses are kind of silly money in terms of the universe of people that you re actually going to reach. we mentioned that the record turnout is like 187,000 for a republican caucus. probably it will be lower than that. how much money are we spending per caucus-goer? a whole lot. we will do that calculation tomorrow, i promise you.