Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1
The launch is supported by a TVC campaign conceptualised by Wunderman Thompson Mumbai. It highlights the dual benefits of detergent and fabric conditioner in a single product
Click on the Image to watch the TVC.
Godrej Consumer Products Limited (GCPL), a leading emerging markets company, has expanded of its detergent portfolio by launching Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes.
Fragrance has been a huge gap within the segment of liquid detergent users and consumers have to buy detergent and fabric conditioners separately, leading to them spending more. With Godrej Ezee 2-in-1, the company offers dual benefits of detergent and fabric conditioner in a single product. The new Ezee 2-in-1 liquid detergent + fabric conditioner gives fabrics a deep wash, and new like shine and softness with a refreshing fragrance, all in one step. This effective solution wil
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The film is conceptualised by Wunderman Thompson Mumbai
01 Mar, 2021 - 12:29 PM IST | By indiantelevision.com Team
NEW DELHI: As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients.
The video highlights how along with precautions of post-Covid world, children need protection from mosquitoes outdoors as well. Goodknight Fabric Roll-On provides instant and effective protection for up to eight hours, with the application of just four dots on clothes.
Conceptualised by Wunderman Thompson Mumbai, the film opens with a young girl getting ready to go play outdoors. Her grandfather is concerned about social distancing norms but she pacifies him by sharing her plans and points out that she and her friends will take all due precautions. Her grandfather then questions her safety against the danger of mosquitoes outside, whi
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