Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1
The launch is supported by a TVC campaign conceptualised by Wunderman Thompson Mumbai. It highlights the dual benefits of detergent and fabric conditioner in a single product
Click on the Image to watch the TVC.
Godrej Consumer Products Limited (GCPL), a leading emerging markets company, has expanded of its detergent portfolio by launching Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes.
Fragrance has been a huge gap within the segment of liquid detergent users and consumers have to buy detergent and fabric conditioners separately, leading to them spending more. With Godrej Ezee 2-in-1, the company offers dual benefits of detergent and fabric conditioner in a single product. The new Ezee 2-in-1 liquid detergent + fabric conditioner gives fabrics a deep wash, and new like shine and softness with a refreshing fragrance, all in one step. This effective solution will reduce the cost of consumers by almost half when compared to their current spends. The launch will be supported by a TVC campaign conceptualised by Wunderman Thompson Mumbai, to highlight the product features and increase its visibility.