Tourist destinations in Europe are confident that the strong growth of China s winter sports industry will benefit their economies.
They believe that the nation s rising interest in such sports, fueled by staging the Beijing 2022 Winter Olympics and Paralympics, is especially significant for the recovery of international winter tourism.
Ice and snow sports in China are expected to attract 230 million visits by participants in the 2020-21 winter season, with revenue projected to top 390 billion yuan ($60.27 billion), according to the China Tourism Academy.
A recent report, 2021 China Ice and Snow Tourism Development , released by the academy, said the country s total investment in the sector exceeded 900 billion yuan over the past three years, including a total of 610 billion yuan for 2018 and 2019.