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MediaCom in partnership with GroupM introduce the first TV attribution tool in Kenya and East Africa

The launch is in response to a growing need from clients for a better quality of data and insights around TV media buying.

Peter mainaSpotlift mediacomMarion wanyoikeMartin majlundWpp scangroup mediacomProgramme genresData technologyStrategic account leadSky gardenManaging partnerSpot lengthsWpp scangroup

MediaCom in partnership with GroupM launch TV advert measuring tool in East Africa

The launch is in response to a growing need from clients for a better quality of data and insights around TV media buying.

Peter mainaMarion wanyoikeMartin majlundWpp scangroup mediacomMedia council of kenyaStrategic account leadSky gardenManaging partnerMedia councilMedia surveyWpp scangroup

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