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Equestrian sponsorship: top horses renamed and new deal for Charlotte Dujardin

Top showjumpers William Funnell and Joe Stockdale have signed major sponsorship deals with Equine America that involve renaming a number of their leading horses. Four of William’s horses will now carry the Equine America prefix under the new sponsorship agreement: Billy Diamo, Billy Take That, Billy McCain and Billy Marmite. “It goes right back to the days of Cortaflex Mondriaan so it’s been quite a long association with the company,” he said, adding it’s an “old association, but a new sponsorship”. “In this environment it’s a bit of positive news.” Equine America will prefix the names of Joe’s top string and the 21-year-old will also ride in the company’s logo and colours.

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