U.S. independent sellers—most of which are small and medium-sized businesses—sold more than 4.1 billion products and averaged more than $230,000 in sales in Amazon’s store in 2022
. | May 23, 2023
Efforts to protect customers, brands, and selling partners from counterfeit products has resulted in more criminal referrals and industry partnerships.
In its 28-year history, Amazon has prioritized customer satisfaction as a cornerstone of its business model. Central to this mission is fostering a sense of
Amazon has released its third annual Brand Protection Report which describes how the company protects customers, brands and selling partners from counterfeit products.