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Inspired by the impact of his grandfather’s music, Bamm Holt has teamed up with his father in an effort to keep the lovers rock pioneer John Holt’s legacy
In a year when many artists were unable to perform live for fans all over the world due to government restrictions aimed at stemming the pandemic, YouTube
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There’s a large number of Reggae and Dancehall albums set to drop just in time for summer. It seems Jamaican artists used the protracted lockdowns and canceled live performances over the last year, to put extra time in the studios across the island and around the world.
The artists and their record labels also seem to be capitalizing on the full integration of streaming in Jamaica and the Caribbean since the entry of Apple Music last year and Spotify, earlier this year. There are currently over 60 new reggae and dancehall projects available for pre-order on iTunes to be released over the next month.
Stream On launch event, they announced services to over eighty new markets expanding to additional one billion customers. They also announced their Audience Network which will accommodate cross-advertising between music and podcasts. This will, especially, increase revenue for podcasters in the region through per stream advertising. Spotify has exclusive podcast deals with Barack and Michelle Obama and comedian Joe Rogan who reportedly got paid over one hundred million dollars for his content.
This is welcoming news for the creative industry in the Caribbean as more persons are developing intellectual property specific to the niche audiences in the region. As Spotify grows so will creators on the platform. The Spotify Audience Network will bring money to creators and with popularity hosts can court local advertisers to capitalize on their audience reach.