For most people, the only birthdays worth making a fuss over are divisible by ten. It takes a 30th or 50th for an individual to really justify pushing the boat out, but global brands operate by different logic. Last year, for example, gaming s favourite plumber turned 35 a milestone that would merit little more than an evening in the pub for a person, but is more than enough justification for a slew of new products and marketing activations spanning a full 12 months in the world of mass entertainment.
What lengths will Nintendo have to go to on Mario s 40th? The mind reels.
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Currently Reading Super Mario 3D World + Bowser s Fury is a must-buy. But it s not because of Bowser s Fury.
Jhaan Elker, The Washington Post
Feb. 10, 2021
FacebookTwitterEmail Super Mario 3D World + Bowser s Fury Nintendo Super Mario 3D World + Bowser s Fury - a Wii U port of a mainline, flagpole-and-course-based Mario game - pairs a revamped version of the original Super Mario 3D World with an all new expansion ( Bowser s Fury ) sectioned off from the main game. Here s the thing: Despite the heavy marketing on the new content, what makes Super Mario 3D World + Bowser s Fury worth buying for owners of Super Mario 3D World isn t the new stuff found Bowser s Fury, because it s really not that new. Instead, the best stuff is actually found in the 3D World redux.