At least 50 next generation Filipino brands are targeted to enter 50 foreign markets over the next two years, according to Sam Christopher Lim, president of the Philippine Franchise Association (PFA).
“We are targeting 50 market entries during my term,” said Lim in an interview at the Franchise As
The domestic franchising industry expects full recovery in 2025 fueled by new creative concepts as the industry is strongly bouncing back from the debilitating impact of the two-year pandemic.
Sherill Quintana, chairman of the Philippine Franchise Association (PFA), told reporters at the opening o
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