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The Foodie Experience!
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The act of travelling for a taste of place in order to get a sense of place has nothing to do with dialectical materialism or existentialism. It is just food tourism, as defined by Erik Wolf, Executive Director of World Food Travel Association.
What motivates the new generation of travellers is the destination, no doubt, but the culinary culture of the place also features prominently in influencing the destination, studies suggest. Food experience is increasingly becoming a definitive aspect of the travel experience, and travellers are happy to splash on authentic local food and beverage experiences.