The development of direct-to-consumer (DTC) sales is accelerating by years due to the effects of the pandemic and the e-commerce boom. However, if DTC brands want to truly future-proof their business, writes SundaySky director of product and solutions Apryl Casale, they’ll need to beat retailers with deeper pockets on customer experience (CX). Here are some ways they can cost-effectively up their game.
How Nike is using DTC and data to expand its empire retaildive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retaildive.com Daily Mail and Mail on Sunday newspapers.
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2020 was a year of taking away. People lost small comforts like browsing leisurely through stores, sitting for hours at a coffee shop, visiting family and friends. It was a year where many learned to get excited about other things instead, like making sourdough bread, no matter how short-lived.
As months dragged on, the search for things to do and activities to pour oneself into reminded the general populace of something that had been there all along, but now suddenly seemed like an escape of the most remarkable kind: the outdoors.
In between couch surfing
and Zoom calls, people started looking out the window at the vast, unenclosed spaces around them, and realizing, Hey that s somewhere safe I could go.
Dive Brief:
Turnaround is still the word of the day at Under Armour, with CEO Patrik Frisk saying on a fourth quarter conference call that the brand will return to profitability in 2021. The company beat its own expectations, as well as those of analysts, as it works to rebalance its cost structure and move toward stronger growth.
As part of its previously announced restructuring plans, the retailer recorded $473 million in related charges for the year, with
$62 million in the fourth quarter alone. Those are expected to eventually total between $550 million and $600 million, but should be done by the first half of 2021, and mostly in Q1, Chief Financial Officer David Bergman said.