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A new study released on May 26 (2021) outlines the public discourse around vaccine confidence. The research, conducted by the World Economic Forum and consumer and market insights analytics platform NetBase Quid, looked at publicly available content from social media platforms and blogs over a six-month period. The five key findings are: > Protection top concern The most compelling reason that people publicly identify for being vaccinated is the protection offered by the vaccine. Protection is referenced at least five times as often as other words. > Backlash for moral messaging Messages that focus on a moral responsibility to get vaccinated, especially coming from visible public figures, can result in a sharp backlash.

Bob goodsonGenya danaHeidi larsonLondon school of hygieneWorld economic forum healthWorld economic forumNetbase quidTropical medicine vaccine confidence projectBase quidEconomic forum healthCovid 19Infectious diseasesVaccine hesitancyபாப் குட்ஸன்ஹெய்டி லார்சன்லண்டன் பள்ளி ஆஃப் சுகாதாரம்