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World Cultural Industry Forum highlights Sweden s impact on K-pop

aespa Revealed to Have Been Signed on as Givenchy Brand Ambassadors Before Their Debut

aespa Revealed to Have Been Signed on as Givenchy Brand Ambassadors Before Their Debut
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Future of entertainment? Avatars could be K-pop s next superstars

Future of entertainment? Avatars could be K-pop s next superstars CNBC 1/11/2021 Kendrea Liew SM Entertainment s newest pop group æspa comprises four real-life members – Karina, Winter, Ning Ning, and Giselle – and their corresponding virtual counterparts. Lee Soo-man, founder and chairman of SM Entertainment which is behind the K-pop group, said æspa is the beginning of the future of entertainment, where real-life idols could co-exist with virtual avatars. But experts caution that æspa s virtual approach could create problems like hypersexualization and risks for mental health and personal privacy. © Provided by CNBC File photo showing autographs of recording artists managed by SM Entertainment which adorn a checkout counter at the company s SMTown entertainment complex in Seoul, South Korea, on Oct. 2, 2015.

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