Peru is ready to fill the avocado supply gap while helping to increase consumption of avocados in the U S market theproducenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theproducenews.com Daily Mail and Mail on Sunday newspapers.
Peru: ProHass estimates one-third uptick in avocado exports
May 31 , 2021
This increase will represent an additional 100,000MT compared to the previous season.
New strategies have been implemented this year, including opening markets while consolidating existing ones and working closely with SENASA to make sure only mature fruit is exported, Juan Carlos Paredes, president of ProHass told FreshFruitPortal.
Among the strategies stated above, he also added that the organization continues to support the World Avocado Organization (WAO) and the Peruvian Avocado Commission in the U.S. (PAC) in order to strengthen promotion and marketing campaigns of Peruvian origin and avocados in general .
Health-conscious consumers are eating avocados like never before during the pandemic.
After a brief drop in demand at the start of the COVID-19 crisis, European and U.S. consumption are hitting record highs, according to Xavier Equihua, chief executive officer of the World Avocado Organization, a trade group.
âConsumption is off the charts,â Equihua said in an interview from California. âPeople want to eat healthy. The new luxury post-pandemic is going to be eating healthy, and wellness. Even the fashion industry is saying that.â
Demand for the fruit has accelerated as more consumers eat at home. No longer just a component of guacamole for parties, its use has broadened to salads, burritos and, of course, the hipster cliche of avocado toast. Europeâs consumption will jump 12% this year to a record 1.48 billion pounds, according to import data, while U.S. demand will increase 7%, Equihua said, citing industry projections.