Look at this is all to International Folks who are joining us i will return with the indepth look at all top stories thatll be in and i was taught. The welcome to. Consumerism culture and lifestyle for some a religion for many 2020 changed things. On this im joined by renowned economist and father of modern marketing philip cobbler. Philip cutler father of marketing professor of International Marketing at de kalak school of Management Northwestern University so great to have you with us weve been looking forward for the longest time i wanted to talk to you for the longest time but now that the pandemic has say it. Wow i have so many questions for you lets see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books youve written have been the bible for business or on the wall for more than 60 years so marketing is about promoting the selling of goods of services right west situation today with pin down make shedding ligh
A lot in store for you on todays program so lets take a quick look at whats lined up today. In senegal we visit some students who are doing great with the new solar car. In germany we hear about a push to make textiles on locally sourced move. On can you know we learn once again how crucial it is to protect our Water Resources. First we had to the south of the continent south africas energy comes almost exclusively from coal fired power plants which is a major factor behind rising air pollution in the name is the government has announced plans to significantly increase the use of renewable sources within 10 years being so long wind or hydropower they mishas of his being sped by green cape a Nonprofit Organization that provides assistance to innovative young green startups. One year ago the protests cutting the school and kept town when solo without paying for the installation the system was financed by quote funding platform their idea small investors buy ponies and earn an income from
Time but now that the democrats say it wow i have so many questions for you lets see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books youve written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right with situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed. Well the Congress Situation is going to change a lot of our lives right now and then colbert is finally. And terminated we will have quite a different economy how how our is caught how is coded affecting us today well 1st of all theres limited opportunity to go into stores where one can catch cold coronavirus and so more and more people are using the on line approach to buying what they need and that means that covert has accelerated the rat
Of Management Northwestern University so great to have you with us weve been looking forward for the longest time i wanted to talk to you for the longest time but now that the pandemic has say it wow i have so many questions for you lets see how many looking get into this program 1st of all you build up the science of marketing basically from scratch and the books youve written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right when situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed. Well the covert situation is going to change a lot of our lives right now and then colbert is finally. And terminated we will have quite a different economy how how our is caught how is coded affecting us today well 1st of all theres limited opportunity to go into stores where one can
Odd feeling that. You just have to fly between 2 things and as fast as you can. Do much of it i was watching the producer push for the. Massless nature for some of the other natures. Of the engine restores impersonal suspense creel of course moral rushes in racing is competition in the extreme to have a follows the specified route between the lines with the fastest time just. As reasonably good youre going to church every church. It is really possible should be there really truly was. Is youll be a reflection of reality. In a world transformed. What will make you feel safe. Isolation in the community. Are you going the right way or are you being. Direct. What is true what is. In the world corrupted you need to. Join us in the. Forum a bit of the shallowness. The welcome to do so because visionaries means Sophie Shevardnadze consumerism culture and lifestyle for some a religion for many the 2020 has changed things to reflect on this im joined by renowned economist and father of modern m