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Detailed text transcripts for TV channel - MSNBC - 20120722:16:47:00

editor for politics. thanks for joining us. thanks for having me. when it comes to president obama, what did you find? we found that, as you might imagine, working with keller fay, market research group. together, we found that as the campaign has gone into attack/counter attack mode that conversations about the candidates are getting more negative. president obama, in particular, has kind of flipped in the first few weeks of our findings from net positive conversations to net negative. it is possible, we will be able to track things happening with the aurora shootings, that things may become more positive or people will be talking less. it gives us a bar am ter. how about check into mitt romney. how is that rating? well, he is his negatives have also gone up. although, he has been a little bit static for the past couple of weeks. the interesting thing is, there is still more negative

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