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Innovating a Seamless Banking Experience | Global Finance Magazine

  Global Finance: How has CBQ’s successful tech innovation influenced your overall banking strategy? Shahnawaz Rashid: Technology and innovation has more th.

Euromoney Upgrading the customer experience with the power of digital banking

SOFIEN HOUIDHEK Digital transformation has been a core pillar of Commercial Bank of Qatar’s five-year strategic plan, initiated in 2016. Joseph Abraham, group CEO, speaks to Euromoney about what evolving into a more digital enterprise means for the bank and its retail and wholesale banking businesses. 2020 was a watershed for many banks’ digital businesses. For years, banks worldwide have been investing in digital platforms, processes, applications and technologies, while seeing the number of customers using their digital services increase. But when the pandemic led to offices and branches being closed, demand for digital banking services surged and banks saw their technological advances put to the test.

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