The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot
The surprising connection between work and personal online behaviors adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Ellie England, Commercial Director at Microsoft Advertising, explains how digital transformation has created new opportunities for brands and advertisers.