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Appcast Unveils “Impact of Gendered Wording on Candidate Attraction” Report, Empowering Hiring Organizations to Improve Recruitment Strategies and Attract Top Talent Share Article Appcast report explores how gender-coded words can impact recruitment outcomes, revealing gender-neutral language performs best against key hiring metrics LEBANON, N.H. (PRWEB) January 27, 2021 Appcast, a global leader in programmatic recruitment advertising technology and services, today announced the findings of its “Impact on Gendered Wording on Candidate Attraction” report. With the aim to provide hiring organizations insight into how job ad wording choices impact recruitment advertising outcomes, the report finds that job ads with gender-neutral language overwhelmingly perform best, enabling organizations to reduce the cost per application (CPA) while increasing apply rates (AR) and the number of applications per job.   �

United statesBelarus generalHeather salernoUniversity of waterlooDuke universityUs bureau of labor statisticsGendered wordingWords usedJob adsRecruitment outcomes variesLabor statisticsMale job functionsFemale job functionsBalanced job functionsFunction specific findingsNew brunswick