One Worcestershire has supported our Love Local Business campaign, which encourages our readers to back traders by spending their money locally. Run by the Worcester News, Malvern Gazette and Evesham Journal, in partnership with Worcestershire County Council, Worcester BID, Crowngate Shopping Centre, the University of Worcester and now One Worcestershire, Love Local Business aims to help traders recover from lockdown. One Worcestershire is a novel approach to raising the profile of the county. It is not owned by any one organisation or partner. It is a public and private sector partnership reflecting the county-wide pride in championing Worcestershire as a place to live, work, invest and visit.