Election strategists cannot resist constructing an archetype that their party needs to win over. For Tony Blair it was Mondeo Man, for Boris Johnson it was Waitrose Woman, David Cameron had Worcester Woman and Margaret Thatcher had Essex Man.
From Mondeo Man to Worcester Woman, for the past three decades political pundits have strived to define key target voters as crucial elections loom. Since the 2
From Mondeo Man to Worcester Woman, for the past three decades political pundits have strived to define key target voters as crucial elections loom. Since the 2
The Spectator magazine has identified a new demographic for political parties to woo but they shouldn’t forget about hard-pressed parents like me, says Harriet Walker