Though it’s a little late for the big day,
Deadline is reporting that popular(?) Easter candy Peeps is becoming a movie “in the spirit of
Trolls-meets-
Smurfs” even though that’s not helpful at all.
Trolls is already a pop culture concept, even if the movies aren’t strictly about dolls with ridiculous hair, and
Smurfs had an existing storyline and characters when they started making movies. Peeps is candy. There are probably Peeps characters that diehard Peeps fans know from some ancient advertising campaign, but that hardly counts.
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And yet, Peeps is becoming a movie, thanks to production company Wonder Street’s Christine and Mark Holder (who recently produced
Peeps are really having a moment right now.
Deadline has learned that Christine and Mark Holder of Wonder Street, the producing team behind the Golden Globe-nominated
The Mauritanian, have acquired the TV and film rights to Peeps, and will begin development on an animated movie centered around the marshmallow candy. David Goldblum will pen the script and also produce via Wonder Street.
The plot is described as being “in the spirit of
Trolls-meets-
Smurfs.” It will involve a ragtag group of Peeps characters who embark on a cross-country journey that will lead them to Peepsfest, an annual brand celebration held in Pennsylvania. Just Born, the company that manufactures the candy is based in Bethlehem, Pennsylvania.
Smurfs, and will follow a ragtag group of Peeps characters who set on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania.” David Goldblum is writing the script for the movie and is also executive producing.
“Peeps Chicks and Bunnies have been ingrained in American pop culture for nearly seven decades due to their instantly-recognizable shapes and fan-favorite Marshmallow taste, making them the perfect characters to bring to life on the big screen,” Keith Domalewski, Director of Marketing & Consumer Engagement at Just Born the company that makes Peeps told Deadline. “We hope the new Peeps film spreads sweetness to families across the country and provides inspiration for fans to express their ‘Peepsonality’ in new ways!”
Peeps Are Getting an Animated Movie
Peeps Are Getting an Animated Movie
Easter candy Peeps Chicks and Bunnies are getting their own animated feature with the news coming just one day after the holiday.
Just one day after Easter, it has been announced that an animated feature based on the popular marshmallow candy Peeps is in the works. With over two billion Bunnies and Chicks produced by the candy company Just Born every year, Peeps have long been a particularly popular candy every Easter, so it might have just been a matter of time before the candy was given its own movie.
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