Every woman is Wonder Woman.
Häagen-Dazs has launched a new global creative campaign in partnership with the movie Wonder Woman 1984, celebrating female empowerment and encouraging women with the call to arms: “Don’t Hold Back”.
This global partnership between Warner Bros. and General Mills is the first of its kind for Häagen-Dazs, with activity coordinated across all the brand’s major markets. According to the release, the integrated campaign created by creative agency Space aims to tie together the Häagen-Dazs brand message for people to be their real, unfiltered selves through extraordinary moments, with Wonder Woman 1984’s call for women to be confident and unleash their inner and real Wonder Women.