A couple nights ago, I went to Oiselle’s website to check out the summer collection when I saw an enticing prompt with a subscribe button. “Is that footsteps we hear?” it teased.
Last July, I spoke with Oiselle founder and CEO Sally Bergesen via Zoom about the brand’s debut footwear release, the Oiselle Sport Sandal. Initially, Bergesen had toyed with the idea of developing a running shoe but shifted the focus on designing a recovery sandal, instead. Turns out, however, that a Oiselle running shoe was already underway. That spring, Bergesen and the flock had established a partnership with Allbirds to create a special edition of the Tree Dasher, the brand’s first running shoe, featuring illustrations by Memphis, Tennessee, artist Mia Saine.